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This qualification is ideal for marketers who are concerned with managing the marketing process at an operational level, as well as those who are looking to build on the knowledge gained at Professional Certificate level with a future marketing management role in mind. Graduates who are relatively new to the marketing discipline and need to quickly establish a core understanding of a range of marketing activities and their applications may also take this qualification.
Benefits to Students
- Gain the marketing skills needed at
an operational level to maximise opportunities for your company;
- Achieve a recognised professional marketing qualification providing opportunities for career progression
and job satisfaction.
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Your next steps after a
Professional Diploma
- Students who are awarded the qualification at Professional Diploma (Stage 2) will be eligible to become an Associate Member (ACIM). If you meet the relevant criteria you may also upgrade to Full Membership of the Institute (MCIM).
- All students who complete Stage 2 or the Professional Diploma will be eligible to progress onto the Professional Postgraduate Diploma (Stage 3) level.
The Modules
- Marketing Research and Information
- Marketing Planning
- Marketing Communications
- Marketing Management in Practice
These modules can be assessed by examination or work-based assignments or any combination of both methods. |
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