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This qualification is aimed at those who are working in supporting marketing roles,
usually within the marketing function, but it could be that they have more senior roles,
particularly in SMEs, where marketing is only part of what they do. The qualification
provides a practical insight into the principles and application of marketing at a
tactical level.
The typical profiles of people who might take this qualification could include:
- Marketing assistants
- Marketing co-ordinators
- Marketing executives
- Marketing managers in SME’s
without formal marketing qualifications
- Non-marketers with aspirations
for marketing
- Existing marketers wanting to
become more specialist
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Students who successfully complete the Professional Certificate in Marketing should be able to fulfil these tasks:
- Tactical day-to-day tasks defined by others,
but with some limited autonomy
- Working cooperatively in teams and networking within the organisation
- Internal and external customer communications
- Marketing research activities particularly associated with the collection and
analysis of secondary data, but with some primary data collection and
analysis
- Small scale project management
- Website management
- Database management
- Monitoring of marketing environments
and activities
- Event organisation and support
- Customer and organisation regulations
- Input into new product development
There are four modules to study for this level:
The new syllabus will have two methods
of assessment: examination and work based projects:
- Marketing Essentials
Assessed by Exam
- Assessing the Marketing Environment
Assessed by Exam
- Stakeholder Marketing
Assessed by Project
- Marketing Information and Research
Assessed by Project
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