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This Diploma is aimed at:
Marketing practitioners who already hold the Professional Diploma in Marketing and whose roles focus on; marketing strategy and its importance in general business, and who have the ability to make marketing accountable in their organisation.
At this level students would have already gained a significant level of knowledge and/or experience of marketing. The emphasis at this level focuses on the strategic aspects of marketing management.
Benefits to Students
- Achieve the highest professional marketing qualification to ensure you have the latest skills and knowledge for effective strategy and planning;
- Contribute research and insights to inform strategic marketing decisions;
- Influence strategic decisions in an organisation to create value for customers and other stakeholders;
- Manage and measure marketing activities undertaken as part of the implementation of a customer-focused strategy;
- Formulate, present and justify a creative, customer-focused and innovative strategy for any given context.
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Your Next Steps After The Professional Postgraduate Diploma
- Upon achieving the Professional Postgraduate Diploma in Marketing you can demonstrate competence as a highly qualified marketer.
- You should ensure that your skills are kept current and relevant.
- By recording your professional development activities (seminars, training courses, presentations etc.) over two years, you may be eligible to apply for Chartered Marketer status.
- If you have three years or more of senior marketing management experience you can apply to become a Full Member (MCIM).
Modules
- Analysis and Evalution
- Strategic Marketing Decisions
- Managing Marketing Performance
- Strategic Marketing in Practice
(the case study).
These modules are assessed by examination only.
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